Who We Are

REKLOGIK designs winning sales management plans for established organizations and marketing strategies for emerging brands. In addition to successfully growing hundreds of supplier-customer relationships, REKLOGIK has over 10 years’ experience creating and distributing multiple brands.


Joe is the founder of REKLOGIK.  He received his Bachelor of Science from the University of Pennsylvania, and his MBA in Marketing from Drexel University. For the last 35 years, he has helped to lead the Sales and Marketing Agency Derema Group to be the largest agency in the Outdoor Recreation industry. Joe has introduced many new processes to Derema clients resulting in Derema being named as one of the 14 Most Innovative companies in the Marine Industry in 2020 and one of the Top 3 Agencies in the RV industry in 2022. Joe is also an ABYC (American Boat & Yacht Council) Certified Advisor.  Joe’s desire for his clients to excel is born from a life-long passion for competition. That desire to be in the arena started as a young man as a football player at Penn. It continues for Joe and has taken even more meaning as of late. In 2018, he completed his third consecutive 23.5-mile Stand-Up paddleboard race around the island of Atlantic City, and in 2022 he finished fifth in his age group at the 140.6 Ironman Maryland.

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Background Experience


  • Marine
  • Recreational Vehicle
  • Outdoor Recreation
  • Automotive Aftermarket
  • Employee Out-Sourcing


  • Distribution
  • Independent Dealer
  • Retail Chain Store
  • Original Equipment Manufacturing (OEM)
  • Direct Import
  • E-commerce


  • Packaged Consumer Goods
  • Over the Counter (DIY) Repair Products
  • OEM Replacement Parts
  • Engineered OEM Applications
Certified Advisor